Tôi sẽ định dùng Twitter để làm gì?
Câu này khá ngớ ngẩn. Nhưng mà chưa dùng Twitter (có vẻ ngớ ngẩn tiếp) và sẽ thử dùng trong mấy hôm nữa. Tuy nhiên rất thích cách mà Chris Bogan nói tại đây.
Be Helpful – Being helpful is how I’ve built my reputation and personal brand. I am known for being a guy who shares as much as I can of myself, and I give as much as I have capacity to give. By the way, at almost 20,000 people, that means that if only 1% of folks ask me for something on any given day, that’s 200 people. So, I try to help as many folks as I can, but that also means disappointing people from time to time.
Be Informative – I love sharing links to things that are interesting. I’m frequently emailed and DMd links that people want me to share. I look at everything before I send it out. I’m not a posting service. I’m not a robot. I’m a human. If the information is interesting to me, then I share it. I share as many Amber Alerts as I can, because I want to spread that effect as much as I can. I also share lots of links to various social causes. But I also run into trouble doing that all day, because it could be a full time job on its own.
Be Human – When I say be human, I mean that I’m a person, not a company. I run a company, but I’m a person. Thus, I get cranky, or I tell jokes, or I run at the mouth sometimes. Whatever. It’s part of the tapestry, not a flaw. If you’re not treating Twitter like a personal communications device that also happens to be a business tool (or some mix of the two), you’re missing what makes this fun and vital.
Be Responsive – When I say be responsive, I try to answer as many people as I can in a given day. I get about four angry unfollows a week from people who were mad that I didn’t respond back to their tweet, or their request. Most DM me an angry last message and unfollow. Others spew it out into the main channel. Either way, I can’t do much to help. I answer as many people as I can. If you leave, sorry.